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Trigger E-Mails

Jessica Kelley says: “I finally figured out thrust e-mails and now you are talking about triggers. H-E-L-L-O Amy Africa. You are not nice.” Jessica.  Jessica.  Jessica.  Haven’t you ever watched...

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Carrie Stiller Says: "Are You Smoking Crack?…

You always ask that question to other people so now I ask you, ARE YOU SMOKING CRACK? You told my boss that we shouldincrease the number of e-mails we send out? You were joking, right? You know our...

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First, Shoot All The ESP’s…

Becky Tesh asks “I’m hoping you can help.  E-mail is a huge part of our success online and this year our results are tanking.  (We’re over thirty percent down on e-mails but up on SEO/SEM sales.)   Our...

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10 Proven Tips for Making Your Trigger E-Mail Program a Success!

These days, everyone and their brother has a thrust e-mail program but surprisingly, very few folks have triggers. Trigger e-mails, also known as good dog e-mails, are sent to individuals based on...

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Who The Hell Is No Reply & Why Is He Writing Me? E-Mail Worst Practices:...

There are many things that influence the success of your thrusts and triggers. Most of those things happen “outside the envelope.” (In other words, before the user opens your e-mail.) One of the most...

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The Silent, Yet Deadly EBOSI

When folks talk about their trigger e-mail programs,  they’re often talking about the usual suspects: abandoned cart e-mails, thank you for your catalog requests, order confirmations and the like....

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Should I start an e-mail newsletter?

A rockstar blogger asks: “Amy, I am considering starting an e-mail newsletter and I have a few questions.  Such as, how long should it be; how frequently should I publish it; and how long will it take...

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What are stick emails?

Lisa Blitzer writes: “What is a stick email?  My email guy said our provider is insisting upon us doing one but I looked it up on Google and couldn’t find a thing so they must not be all that popular....

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8 Proven Tips for Increasing Your Email Capture Rate Using Pop-Ups

Tim writes “I attended your lunch thing at NEMOA and I was very interested in what the guy from The Golf Warehouse said about pop-ups.  I hate those {redacted} but when I heard what you two said about...

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17 Proven Tips for Improving Your Abandoned Cart Email Program…

Focus on “outside the envelope”  There’s a reason this is first.  If your email isn’t opened, it’s not going to convert and it can’t get opened if it’s not delivered.   Outside of the envelope things...

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Malcolm X Lied To Me….

When I was nine, I read The Autobiography of Malcolm X. In the book, Malcolm X gets high by taking nutmeg. Innovative, right? Yeah. Not. So.Much. Malcolm X is a liar. Nutmeg, especially ingested in...

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De Da De Da De Da Do Do.

When I was first starting out in usability (walking uphill both ways to work in raging blizzards with only cardboard scraps taped to my bare feet), there weren’t any best practices or proven methods...

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My Brother Saved Obama’s Life…

So, the other day Obama did something that completely sent me over the edge. And frankly, it made me want to kill the guy. This isn’t a political blog and before you start yapping about whatever devil...

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Trespassing on Private Property….

I ignored the cruiser lights flashing behind me. I knew why the cop was trying to pull me over but I was more interested in PR’ing the hill.  According to my Garmin I was 33 seconds ahead of my...

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Faking Orgasms

The woman in Room #837 is faking an orgasm. I know this because I’m five feet outside her door in this “luxury” Sydney hotel listening to her.  (The only thing “luxury” about this place is the amount...

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8 Things That Drive Your Users Bat-Sh*t Crazy

“I saw you in the gym. You’re very strong.”  He said.  “Especially for a girl.” It was 6:11 am and the silver-haired gentleman standing outside my door was wearing a burgundy-colored, Hugh Hefner-style...

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Never Befriend A Man Named Hussein

Please note: this is not a post about Obama.  I’ve already addressed how my brother saved his life once and I’m not going down that rabbit hole again.  Ever.  Too many full-tilt crazy people and LRAs...

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5 of the BIGGEST Lies Conversion Consultants Are Telling You Right Now!

Lie #1: “Improving conversion starts with color testing your buttons. Button testing is THE most important thing because red/orange/green/rainbow/polka-dotted/zebra-spotted buttons perform x times...

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3 of Your Most Pressing eCommerce Questions… Answered!

Last week, I asked on Twitter if you had any eCommerce questions that I could answer.  I was inundated with email replies. Here are the first three: Jessa from Austin asks: “I walked in late at a...

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The Biggest Mistakes Catalogers Make When It Comes to eCommerce… Part 1

Catalogers and other offline marketers have many advantages when it comes to eCommerce.  Unfortunately, most of them don’t leverage their benefits.  What’s even more demoralizing? They often turn their...

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